Matching Supply and Demand in the apparel world

France

Today, fast fashion is the norm. Consumers expect new designs at a rapid pace, usually a new collection every two weeks. How is it possible for brands and retailers to match their expectations? During the Lectra-ESCP roundTable discussion “What is the next Supply Chain for Fashion” Marshall L. Fisher, Supply Chain Management Professor highlighted a few strategies that many fast fashion brands and retailers employ in order to meet their customer’s expectations.

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